About us

At Pete’s Place, our mission is to be more than just a store—we're a cornerstone of Norfolk Island life. We aim to provide the community with exceptional service, a thoughtful selection of high-quality goods, and a warm, vibrant space that reflects the unique spirit of the island. In doing so, we bridge the gap between remote living and global access—bringing the world’s best to our island home while staying rooted in the values that matter most: family, community, and care.

1.     Family First, Always

Pete’s Place is proudly family-owned and run, and our long-term vision stretches beyond just the next few years—we're here for the next century and beyond. We make decisions with future generations in mind, nurturing a business that’s sustainable, resilient, and able to serve Norfolk Island for the long haul.

2.     Fair Prices, Smart Buying

Living remotely shouldn’t mean paying a premium for everyday goods. We work hard behind the scenes to source quality products at the best possible prices—leveraging wholesale relationships, negotiating fair deals, and minimising freight costs so that our customers benefit directly. We’re always looking for smart, cost-effective solutions to keep shelves full and prices fair.

3.     Best interests for Norfolk

Pete’s Place is here to meet the real needs of Norfolk Islanders. We listen, we adapt, and we strive to stock the things that truly matter to our customers. Whether it’s the basics or something a little special, we aim to be a trusted source and a dependable partner to the community we love.

4.     Quality & Creativity

Just because we’re remote doesn’t mean we’re out of touch. We’re passionate about bringing in products that are well-made, well-designed, and just plain interesting. Our store reflects an eye for detail and a love of good craftsmanship—offering everything from timeless essentials to unique finds that surprise and delight.